![]() ![]() The phrase has come to be used in British, Irish and Australian English, too-for example: The commercials that grasp the attention of children between cartoons have that goal of instilling in the child’s mind that product which, through “pester-power,” has a way of converting itself into cash for the advertiser. The same is relevant with programs aimed at children. The primary concern of a sponsor is to promote sales rather than to inform the viewers through the program being sponsored, he added. The sponsors of television programs expect the program to promote its products, whether through sex or violence or not, Dr. Baer, cultural anthropologist at USM, during his presentation at the Conference on the Influence of Children’s Television on the Child, Family and Society being held at USM today. “Television has become a device which is as important as the school in the socialization of children,” said Dr. #MEANING PESTER TV#And the more television the child watches, the more the odds are stacked against the parent.ģ-: From TV important as school in child’s socialization, by Sharon Ward, published in the Hattiesburg American (Hattiesburg, Mississippi) of Friday 25 th September 1981: These areas can easily become noisy battle grounds testing the willpower of the parents against the pester power of the kid. The cereal aisle of grocery stores and any toy store are places wisely avoided by parents when in the company of youngsters, especially this time of year. “They (the children) use all the pester power they can muster” to talk their parents into purchases, a narrator warned.Ģ-: From Maybe TV understands kids too well, by Jeanne Garland, published in The Sun (Baltimore, Maryland) of Sunday 7 th December 1980: #MEANING PESTER MOVIE#Portions of the movie deal with the mission of advertising for children: to get their parents to buy a certain type of toy or cereal. So at a press conference here yesterday, ACT released its new 22-minute film examining the state of commercial children’s television, “ Kids for Sale.” But Action for Children’s Television (ACT), the Boston consumer group which first called for strict regulations of children’s advertising nearly a decade ago, decided not to wait for the hearings to fire its first volley. On Monday, five weeks of hearings on the merits of television advertising aimed at children begin at the Federal Trade Commission. This phrase originally referred to television advertising targeting children-as shown by the earliest occurrences of pester power that I have found:ġ-: From Kids Advertising Hearings to Open, by Larry Kramer, published in The Washington Post (Washington, District of Columbia) of Wednesday 28 th February 1979: Of American-English origin, the phrase pester power denotes the children’s ability to pressurise their parents into buying something, or doing something for them, by continuing to ask for it until their parents agree to do it. ![]()
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